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The ABCs of Running
Effective Promotions
The key to any sales promotion is gaining incremental business from either
current customers or new ones-not simply rewarding customers that already
purchase from you. Sounds simple, but many times promotions fall short for
exactly that reason. Burnham realizes this and has developed an extensive
library of distributor promotions that are proven winners. They've already
worked, so the guessing game is over! In addition, every year Burnham offers
popular national promotions that provide you with an easy to administer,
turn-key program which ultimately translates into more boiler sales.
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